I’m a senior designer with over 12 years of experience delivering thoughtful, well-crafted digital experiences. Currently, I work remotely as a UX Designer for a messaging-focused CRO optimization team, while also leading the UX for freelance projects, from discovery to delivery.

Before my remote journey, I held lead design roles in Qatar and Singapore, working with digital agencies and clients across sectors. From startups to government ministries and enterprises, I’ve owned projects end-to-end, shaping experiences that are intuitive and effective, and at the same time, met the client's expectations.

Whether you need to improve conversion, audit your product, launch a new one, or refresh an existing experience, I’d love to help.